Hi, I currently work as a UX Lead at Serwiz.ai, startup based in Vancouver. I worked for Brillio as Senior UX lead for 8 years in the US before moving to Vancouver in 2024. I have over 10 years of experience in designing applications, developing front-end and delivering end-to-end products. I've led multiple projects that involved designing complex systems and interactions. I believe I have developed a fair understanding of how different elements and components come together to create elegant systems and how these systems shape the reality for users, impacting society from the most fundamental to the most complex ways. Additionally, I have immersed myself in studying human psychology, neuroscience, and economics to gain insights into human decision-making and its societal implications.